Listing homes for sale in Portland, Oregon, has changed dramatically over the last few years. Sure, you can still put a “For Sale” sign in your front yard and pass out flyers at an open house, but in the digital age, sellers and their real estate agents need to go above and beyond with a smart marketing plan that includes plenty of high-quality photographs taken by a professional.
A large majority of home shoppers start their search online, which makes total sense. A motivated buyer who wants to find a luxury home in the City of Roses can browse several online listings in one sitting and at any hour of the day or night. Not only are local buyers surfing the web looking for homes, but so are professionals who will be relocating to Portland from other states and even other countries. That means you need to produce an online listing that will stand out among all the other listings out there, and the best way to do that is to have some great photos taken by a professional.
Why use a professional?
The main reason for hiring a professional photographer is to make a terrific first impression with buyers, particularly if you are selling a luxury home. No matter how many listings buyers click through, they’ll remember the ones that stand out, particularly if the homes fit the criteria they seek. Attracting more attention to your listing is the goal, which will lead to you making a faster sale for more money.
The price of hiring a professional photographer is well worth it. Experienced agents like Rebecca Donaldson work with some of the finest pros in Portland and will be happy to recommend one. Ask the photographer to take several shots of each room and feature in the house and some drone shots of the exterior that show how your home fits into the neighborhood. That will allow you to sell the Portland lifestyle and your home.
An important tip is to change the cover photo on your online listing every day. That will keep it fresh and intriguing to buyers who visit your listing multiple times. It also allows you to highlight the most important features of your home rather than just sticking with the same photo. You will also have extra photos to use on your social media accounts.
Now, to get the most out of this investment in time and money, here are the steps you need to take to make sure your home is ready for the day your photographer is scheduled to show up.
These steps are always part of the process of selling a home but are even more critical when understanding how to take professional home photos. Having this checklist completed will assure the day of the photoshoot will go as smoothly as possible.
Prepare the interior
Stage the furniture
Attention to detail
Clear the kitchen counters of everything except a few small appliances. Place a vase of flowers on the island and set the dining room table with your fine china. Clear the bathroom counters of all loose items and put out clean towels and a vase of flowers. Put down the toilet seats and lids.
As much as you love your pets, hide their food and water bowls, their toys and beds, and yes, the cat litter box.
Right before the photographer arrives, turn on all the lights and open the curtains. Light some candles and the fireplace.